Brief Score
Score your creative brief before it goes to the agency. A generic brief produces generic work. We predict how many agencies would converge on the same ideas and show you how to sharpen it.
What we evaluate
Specificity — Is the direction precise enough to produce focused work?
Differentiation — Could this brief be for any competitor?
Creative Latitude — Room for surprise without losing focus?
Measurability — Can you tell when the campaign succeeds?
Audience Clarity — Real humans or a demographic spreadsheet?